There is a great post over at seomoz which gives some neat tips on optimising your site for Google’s Site Speed Algorithm. Use these methods to make your site load and run quicker, making Googlebot a very happy bot. Enable Gzip Compression Minify Javascript/CSS files Use Content Distribution Network Optimise your images Use External Javascript/CSS [...]
Google recently introduced seller ratings to PPC ads so product reviews can be tagged and shown in display ads on the Search Network. As well as price information, titles and images, searchers can now find a 1 to 5 scale indicative of previous customer satisfaction reviews. This is great for existing comparison sites, as they [...]
The spend for online ads in the U.S. will reach an estimated $25.1 billion in 2010, representing a growth of 10.8% over the last year with search being the single biggest category and social media marketing overtaking display media, according to a recent eMarketer report. Read the full report on eMarketer.com, priced at $695 or more on [...]
Though I’d really love to, I don’t get much time to blog due to current workload which I don;t see easing up anytime soon, so keeping on top of a blog at this time will be a difficult thing to do. I will pop in now and then to post Search Optimisation and Marketing articles [...]
I had a lovely surprise when logging into Google today and saw that the Google Keyword Tool has had a major update with improved integration into Adwords. Not only is the Dashboard a whole lot easier to use, it is much easier to use. One of my favourite upgrades, although very simple improvement, is to [...]